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Illustrating Your Ride: Fred Cooper and The Subway Sun
By Es-pranza Humphrey
When the Interborough Rapid Transit Company opened to the public in 1904, there was an active effort to beautify the underground stations and its metal vessels in order to ease the anxieties of riders who were hesitant to travel throughout the unknown. The initiative to beautify included the presence of a variety of posters presenting transportation etiquette and advertising products and services as a way to capitalize on the fact that passengers spent an average of fifteen minutes in a train car during their commute. Among the advertisements for Viceroy Cork Tipped Cigarettes, Rheingold Lager Beer, and Heinz Cream of Tomato Soup, were a series of in-car posters that helped riders navigate the subway to visit some of New York City’s most scenic wonders. This series was called The Subway Sun.