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Color Stories: Behind the Scenes in America's Billion-Dollar Beauty Industry
by Mary Lisa Gavenas
Publisher: Simon & Schuster 2002
Category:
Avg Rating: (3 reviews)
Beginning with Aerin Lauder Zinterhofer in the aerie of her 39th floor Estee Lauder offices in the GM Building, the author follows the development of a season's cosmetics trends. Chapters include the runway shows in Bryant Park; brainstorming and shooting of a Revlon campaign starring Cindy Crawford; magazine editorial fashion and beauty shoots; and product introductions. Industry history includes profiles of entrepreneurs who came to New York to found their beauty empires, including: Elizabeth Arden, Bobbi Brown, Estee Lauder, Charles Revson, Helena Rubinstein, Madam C.J. Walker.

Reviews

Fun read - February 26th, 2010
Full of the now-forgotten New York entrepreneurs like Harriet Hubbard Ayer and Hazel Bishop.

good cultural primer - April 20th, 2009
The only book I've found that incorporates both gender considerations and business history.

Excellent background on industry culture - April 9th, 2009
I work at a venture capital firm and this book was recommended to me by a colleague when I was researching a potential deal.

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